Within the OpenInnoHub project, there has been a significant influx of enthusiasts of the field of marketing, knowledge and innovation. The event was an OpenHub brand workshop entitled “Online Marketing and Resources for Influencers“.
We had the privilege to be accompanied by Prof. Univ. Dr. Alexandru Căpățînă, a reference name in the academic community, from the Faculty of Economics and Business Administration, University “Dunărea de Jos” in Galați (FEAA UGAL). Mr. Căpățînă has 21 years of experience as a university professor and has experience in over 6 projects relevant to what business marketing means.
The event, carefully designed, aims to provide participants with a deep penetration into the world of online marketing, decoding the top strategies and tactics of the moment. The special emphasis was placed, obviously, on influencer marketing – a sphere of marketing that has experienced a meteoric rise in recent years and has become an essential pillar for any business wishing to excel in today’s digital landscape..
During the sessions, our speaker masterfully navigated through the maze of online marketing, providing participants with valuable insights and tools tailored to the needs of contemporary influencers, regardless of the niche of activity. Prof. Dr. Alexandru Căpățînă managed to transform the complexity of the field into an accessible narrative, leaving behind an inspired, well-prepared and ready audience to face the challenges of the digital age.
In conclusion, the workshop “Online Marketing and Resources for Influencers” was not only an educational event, but also a splendid opportunity for networking and exchange of experience, thus strengthening OpenInnoHub’s mission to build and support innovative communities.
The project is co-financed by the European Union (EU) from the European Regional Development Fund through the Competitiveness Operational Programme 2014-2020. Project title : Creation of an Open Innovation Hub in the Southeast Region (OpenInnoHub) SMIS code 153386
The content of this material does not necessarily represent the official position of the European Union or the Government of Romania.
For detailed information about the other programmes co-financed by the European Union, please visit www.fonduri-ue.ro.