On October 21, 2023, starting at 10:00 AM, at 10 Tulip Alley, 2nd floor, an exceptional workshop titled ‘Simplified Marketing: From 4P to the Speed Era’ took place, which many marketing and entrepreneurship enthusiasts had the pleasure to attend.
About the Workshop
The training offered a complex and detailed perspective on marketing, encompassing both traditional and modern aspects of this vital field. The main goal of the session was to develop and acquire essential knowledge in management and marketing, providing participants with the necessary tools to create a business canvas model.
What Did the Participants Learn?
- The essential role of marketing within an organization
- How to identify marketing challenges and opportunities in the digital age
- Creating an effective digital marketing plan
- Practical application of marketing elements for revitalizing a technology company
- Developing skills in communication, presentation, teamwork, feedback, and adaptability
Participants
The workshop was attended by 30 enthusiastic individuals, mostly young people interested in entrepreneurship and related fields, eager to apply the knowledge they acquired in their daily activities.
Session Structure
The workshop lasted a total of 8 hours, structured in various modules, from an introduction to the basic concepts of traditional and digital marketing, case studies, to practical sessions using a marketing simulator.
Facilitator
The session was led by Dincă Raluca, an expert in the field of marketing and entrepreneurship, who managed to create an environment conducive to learning and exchange of experiences.
Feedback
Participants were extremely satisfied with the experience gained and the skills developed during the workshop, many expressing their desire to participate in future events organized by the team.
Overall, the event was a real success, with participants leaving with new knowledge, skills, and, last but not least, a new network of contacts in the field of marketing and entrepreneurship. We congratulate all those involved and look forward to seeing what surprises the next events will bring!
Simplified Marketing Workshop 2023: From 4P to the Speed Era
OpenInnoHub
The project is co-financed by the European Union (EU) from the European Regional Development Fund through the Competitiveness Operational Programme 2014-2020. Project title: Creation of an Open Innovation Hub in the South-East Region (OpenInnoHub) code SMIS 153386
The content of this material does not necessarily represent the official position of the European Union or the Government of Romania.
For detailed information about other programs co-financed by the European Union, we invite you to visit www.fonduri-ue.ro.